Persistent URL of this record https://hdl.handle.net/1887/3765135
Documents
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- Master thesis
- closed access
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![Online Commercials: Do They Evoke FoMo That May Raise Consumers’ Interest and Purchase Intentions?](https://studenttheses.universiteitleiden.nl/sites/all/themes/scholarly/img/closed_access.png)
Online Commercials: Do They Evoke FoMo That May Raise Consumers’ Interest and Purchase Intentions?
- Author
- Pronk, Esmee
- Specialisation
- Economic and Consumer Psychology
- Supervisors
- A.P. Wit
- ECTS Credits
- 20
- Language
- en