Leiden University Student Repository

Diest, Leona van (2025)

Empowering Change: The Moderating Role of Self- Efficacy on the Relationship Between Campaigns and Food Waste Intentions

Master thesis | Psychology (MSc)

Food waste is a global problem, which necessitates addressing. A pilot (N = 56) and main study (N = 124) used online survey research to explore the expected negative relationship between viewing a food waste reduction-poster and food waste intentions, the expected negative relationship between self-efficacy and food waste intentions and the expected moderating effect of self-efficacy on the relationship between poster and food waste intentions. In the main study, participants were randomly allocated to a poster (N = 31) or control condition (N = 30) without a poster. Repeated measures ANOVA showed no differences between groups nor within participants when comparing food waste intentions between two measurement points. Regression analyses showed neither a main- nor a moderating effect of self-efficacy on the relationship between seeing the poster and food waste intentions. Limitations, suggestions and implications were discussed and the importance of future research into this subject...Show moreFood waste is a global problem, which necessitates addressing. A pilot (N = 56) and main study (N = 124) used online survey research to explore the expected negative relationship between viewing a food waste reduction-poster and food waste intentions, the expected negative relationship between self-efficacy and food waste intentions and the expected moderating effect of self-efficacy on the relationship between poster and food waste intentions. In the main study, participants were randomly allocated to a poster (N = 31) or control condition (N = 30) without a poster. Repeated measures ANOVA showed no differences between groups nor within participants when comparing food waste intentions between two measurement points. Regression analyses showed neither a main- nor a moderating effect of self-efficacy on the relationship between seeing the poster and food waste intentions. Limitations, suggestions and implications were discussed and the importance of future research into this subject was highlighted.Show less

food waste

self-efficacy

campaign

longitudinal

Netherlands

Author

Diest, Leona van

Faculty

Faculty of Social & Behavioural Sciences

Specialisation

Economic and Consumer Psychology

Supervisors

Brizi, A.

ECTS Credits

20

Language

en