The Interplay of Descriptive Environmental Norms and Social Connectedness With the Environmental Attitude - Behavior Gap Among Young Adults

The severe consequences of climate change are effecting people worldwide. To minimize the negative effects of climate change, it is important to increase our pro-environmental behavior. This study explored the underlying factors within the environmental attitude – behavior gap among young adults by investigating the mediating role of descriptive environmental norms between environmental attitudes and pro-environmental behavior of young adults, moderated by social connectedness. Data was collected from 216 young adults using self-report questionnaires. The moderated mediation model using Hayes PROCESS macro (model 14) was conducted to test the study hypothesis. Results showed there was no significant moderated mediation. Environmental attitudes were not significantly associated with either pro-environmental behavior or descriptive environmental norms. However, descriptive environmental norms showed a significant positive association with pro-environmental behavior (t = 6.86, p < .001...Show moreThe severe consequences of climate change are effecting people worldwide. To minimize the negative effects of climate change, it is important to increase our pro-environmental behavior. This study explored the underlying factors within the environmental attitude – behavior gap among young adults by investigating the mediating role of descriptive environmental norms between environmental attitudes and pro-environmental behavior of young adults, moderated by social connectedness. Data was collected from 216 young adults using self-report questionnaires. The moderated mediation model using Hayes PROCESS macro (model 14) was conducted to test the study hypothesis. Results showed there was no significant moderated mediation. Environmental attitudes were not significantly associated with either pro-environmental behavior or descriptive environmental norms. However, descriptive environmental norms showed a significant positive association with pro-environmental behavior (t = 6.86, p < .001, 95% CI [0.27, 0.49]). Furthermore, social connectedness significantly moderated the association between descriptive environmental norms and pro-environmental behavior, with lower social connectedness strengthening this association (t = -2.39, p = .018, 95% CI [-0.23, 0.02]). These findings provide a better understanding of what drives young adults to pro-environmental behavior and can contribute to more targeted campaigns to encourage young adults to pro-environmental behavior.Show less

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The Interplay of Descriptive Environmental Norms and Social Connectedness With the Environmental Attitude - Behavior Gap Among Young Adults