Eco anger and friends’ descriptive social norms as drivers of young adults’pro environmental behavior

Previous studies on pro-environmentalism have highlighted the roles of friend’s pro environmental social norms and the experience of eco-anger as strong predictors of young adults’ pro-environmental behaviour (PEB). Substantial evidence supports the influential role of emotions, specifically eco-anger, in social influence processes within interpersonal relationships. While the unique effects of social norms and emotioanal responses on PEB are well-documented, the interaction between these factors, particularly in the context of environmental activism among adolescents and young adults, has not been explored. To address this gap, this study investigated the complex interplay between these factors, examining how friends’ pro-environmental social norms and eco-anger together influence young adults’ PEB. A sample of 216 young adults, aged 17-29 years, completed self-report questionnaires in a computer laboratory setting. Pro-environmental behaviour was measured using the Adolescents’...Show morePrevious studies on pro-environmentalism have highlighted the roles of friend’s pro environmental social norms and the experience of eco-anger as strong predictors of young adults’ pro-environmental behaviour (PEB). Substantial evidence supports the influential role of emotions, specifically eco-anger, in social influence processes within interpersonal relationships. While the unique effects of social norms and emotioanal responses on PEB are well-documented, the interaction between these factors, particularly in the context of environmental activism among adolescents and young adults, has not been explored. To address this gap, this study investigated the complex interplay between these factors, examining how friends’ pro-environmental social norms and eco-anger together influence young adults’ PEB. A sample of 216 young adults, aged 17-29 years, completed self-report questionnaires in a computer laboratory setting. Pro-environmental behaviour was measured using the Adolescents’ Environmental Behavior scale (AEB), friends' descriptive social norms through an adjusted version of the AEB scale, and self and friend’s eco-anger through self created scales. A moderation model was employed to test the main and interaction effects of friends’ social norms, self and friend’s eco-anger on PEB. Our findings revealed that both friends’ descriptive social norms (b = .27, t(210)= 5.65, p< .001, 95% CI [0.17, 0.36]) and self experienced eco-anger (b= .20, t(210)= 4.70, p < .001, 95% CI [0.12, 0.28]) were significant predictors of PEB. However, friends’ eco-anger did not significantly predict PEB, and the anticipated moderating effects of both self and friends’ eco-anger on the positive relationship between social norms and PEB were not supported. While the direct impact of friend’s social norms and self eco-anger was evident, the interaction between these factors did not enhance pro-environmental behavior as hypothesized. This suggests that eco-anger may drive proenvironmental actions through personal motivations rather than amplifying the effects of peer influence. Future studies should delve deeper into the nuances of these interactions, considering possible intermediate factors. The robust influence of friends’ social norms and eco-anger highlights the importance of leveraging both social networks and emotional engagement in designing effective pro-environmental campaigns and promoting sustainable behaviour.Show less

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Eco anger and friends’ descriptive social norms as drivers of young adults’pro environmental behavior