China Its Instrumental Use of Corporate Social Responsibility: The Domestic and International Pursuit of Positive Image Building

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International Studies (BA)

Hoopen, Iris ten (2016)

China Its Instrumental Use of Corporate Social Responsibility: The Domestic and International Pursuit of Positive Image Building

Bachelor thesis | International Studies (BA)

In recent years, China has made international headlines as a result of its poor factory labour conditions. Chinese leaders have observed that this international coverage has reflected poorly on the country and greatly impacted its image both internationally and domestically. Therefore new strategies to (re)build China's image have utilized CSR in order to gain a certain influence and stability in the national and international sphere.

Corporate Social Responsibility