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Psychology (MSc)

Teaser ads: The effect of amount of information and time on curiosity, affect and brand evaluation

Xavier, Felicia (2016)

Teaser ads: The effect of amount of information and time on curiosity, affect and brand evaluation

Master thesis | Psychology (MSc)

Teaser advertising

Author: Xavier, Felicia

Faculty: Faculty of Social & Behavioural Sciences

Specialisation: MA Economic and Consumer Psychology

Supervisors: Noordewier, M.K.

ECTS Credits: 20

Language: en