Persistent URL of this record https://hdl.handle.net/1887/40132
Documents
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- Master thesis
- closed access
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![You will never believe this thesis topic: The effectiveness of curiosity-inducing communication. The effects of teaser advertisements on curiosity, affect and brand evaluation.](https://studenttheses.universiteitleiden.nl/sites/all/themes/scholarly/img/closed_access.png)
You will never believe this thesis topic: The effectiveness of curiosity-inducing communication. The effects of teaser advertisements on curiosity, affect and brand evaluation.
- Author
- Panousis, Christos
- Specialisation
- MA Economic and Consumer Psychology
- Supervisors
- Noordewier, M.K.
- ECTS Credits
- 20
- Language
- en