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Psychology (MSc)

You will never believe this thesis topic: The effectiveness of curiosity-inducing communication. The effects of teaser advertisements on curiosity, affect and brand evaluation.

Panousis, Christos (2016)

You will never believe this thesis topic: The effectiveness of curiosity-inducing communication. The effects of teaser advertisements on curiosity, affect and brand evaluation.

Master thesis | Psychology (MSc)

Author: Panousis, Christos

Faculty: Faculty of Social & Behavioural Sciences

Specialisation: MA Economic and Consumer Psychology

Supervisors: Noordewier, M.K.

ECTS Credits: 20

Language: en