#Accountability? The Changing Dynamics of Political Accountability through Social Media in Nigeria.

After the Arab Spring, social media have been attributed great potential for democratization and enhanced political accountability, which has raised hopes for Africa’s stagnant democracies. Research is, however, inconclusive on whether this potential is seized and what this means in practice. Moreover, no research on political accountability in Africa has used social media as a primary source yet. Therefore I have studied the everyday Nigerian political accountability dynamics on social media as participant observer for 75 days. The observations exhibited four important shifts in accountability dynamics on social media away from traditional, offline accountability practices. First, social media has created an incessant and two-directional accountability cycle in which citizens find a unified voice through hashtags and the government replies to accountability demands instantly. Secondly, social media facilitate the traditionally much sought proximity between citizens and their...Show moreAfter the Arab Spring, social media have been attributed great potential for democratization and enhanced political accountability, which has raised hopes for Africa’s stagnant democracies. Research is, however, inconclusive on whether this potential is seized and what this means in practice. Moreover, no research on political accountability in Africa has used social media as a primary source yet. Therefore I have studied the everyday Nigerian political accountability dynamics on social media as participant observer for 75 days. The observations exhibited four important shifts in accountability dynamics on social media away from traditional, offline accountability practices. First, social media has created an incessant and two-directional accountability cycle in which citizens find a unified voice through hashtags and the government replies to accountability demands instantly. Secondly, social media facilitate the traditionally much sought proximity between citizens and their leaders, as a channel for complaining, reassurance and interaction. Third, clientelist accountability dynamics have shifted from only demands for private and club goods, to mostly demands for collective and public goods, despite some deviations. Lastly, social media also allowed for slacktivism, but this did not inhibit the success of one online campaign. These shifts are significant, as they strengthen political accountability and thus democracy, even though the limits of the impact of online accountability and its meaning to the average Nigerian put the democratizing powers of social media in perspective. The observations nevertheless highlight the new opportunities and new dimensions to traditional accountability in Nigeria, and possibly Africa, enabled and channelled by social media.Show less

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#Accountability? The Changing Dynamics of Political Accountability through Social Media in Nigeria.