Persistent URL of this record https://hdl.handle.net/1887/41327
Documents
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- Master thesis
- closed access
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Serving two distinctive consumer needs: On how framing a brand can serve the two opposing consumer needs of assimilation and differentiation
- Author
- Wijsmuller, Isabelle
- Specialisation
- Economic and Consumer Psychology
- Supervisors
- ECTS Credits
- 20
- Evaluation
- Recommended
- Language
- en