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South and Southeast Asian Studies (BA)

The cigarette manufacturer with ''smoke-free'' aspirations: Philip Morris International's marketing in favour of non-smoking in Indonesia

Nieuwamerongen, Naroa van (2025)

The cigarette manufacturer with ''smoke-free'' aspirations: Philip Morris International's marketing in favour of non-smoking in Indonesia

Bachelor thesis | South and Southeast Asian Studies (BA)

Philip Morris International

Author: Nieuwamerongen, Naroa van

Faculty: Faculty of Humanities

Supervisors: Henley, D.E.F.

ECTS Credits: 10

Language: en