Generational differences in motivation for second-hand fashion consumption

This thesis investigates the differences in motivation for second-hand fashion consumption between Generation X (Gen X), Millennials, and Generation Z (Gen Z). It first examines the generation difference in quantity of second-hand fashion consumption, this is followed by an analysis of the relation between environmental motivation and proportion of second-hand fashion consumption. Lastly, there is an analysis of the relation between economic motivation and the proportion of second-hand fashion consumption. A total of 132 qualified responses were collected through an online cross-sectional questionnaire. The findings indicate that Millennials consume more second-hand fashion than Gen X, and between Gen X and Gen Z, and between Millennials and Gen Z we found no evidence of a difference. Furthermore, the findings suggest that there is a positive relationship between environmental motivation and the proportion of second-hand fashion consumption among all generations, yet there is found...Show moreThis thesis investigates the differences in motivation for second-hand fashion consumption between Generation X (Gen X), Millennials, and Generation Z (Gen Z). It first examines the generation difference in quantity of second-hand fashion consumption, this is followed by an analysis of the relation between environmental motivation and proportion of second-hand fashion consumption. Lastly, there is an analysis of the relation between economic motivation and the proportion of second-hand fashion consumption. A total of 132 qualified responses were collected through an online cross-sectional questionnaire. The findings indicate that Millennials consume more second-hand fashion than Gen X, and between Gen X and Gen Z, and between Millennials and Gen Z we found no evidence of a difference. Furthermore, the findings suggest that there is a positive relationship between environmental motivation and the proportion of second-hand fashion consumption among all generations, yet there is found no evidence of difference between the generations. Additionally, the findings suggest that there is a positive relation between economic motivation and second-hand fashion consumption, however there was found no evidence that there was a difference of this between the three generations. This thesis concludes that environmental motivation and economic motivation increases the proportion of second-hand fashion consumption.Show less

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Generational differences in motivation for second-hand fashion consumption