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Psychology (MSc)

Match and mismatch of regulatory focus with product features (hedonic versus utilitarian): Effects on purchase intentions and moderation of perceived product performance uncertainty and consumer resistance

Amadea, Christa Talitha (2016)

Match and mismatch of regulatory focus with product features (hedonic versus utilitarian): Effects on purchase intentions and moderation of perceived product performance uncertainty and consumer resistance

Master thesis | Psychology (MSc)

Regulatory focus

purchase intentions

product performance uncertainty

consumer resistance

Author: Amadea, Christa Talitha

Faculty: Faculty of Social & Behavioural Sciences

Specialisation: Economic and Consumer Psychology

Supervisors: Boezeman, E.J.
Dillen, L.F. van

ECTS Credits: 20

Language: en