Persistent URL of this record https://hdl.handle.net/1887/43521
Documents
-
- Master thesis
- closed access
In Collections
This item can be found in the following collections:
Applying the optimal distinctiveness theory to consumer choice: Can the same product serve opposite needs for differentiation and assimilation?
- Author
- Bonanni, Federico
- Specialisation
- Economic and Consumer Psychology
- Supervisors
- ECTS Credits
- 20
- Evaluation
- Recommended
- Language
- en