Persistent URL of this record https://hdl.handle.net/1887/43521
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- Master thesis
- closed access
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![Applying the optimal distinctiveness theory to consumer choice: Can the same product serve opposite needs for differentiation and assimilation?](https://studenttheses.universiteitleiden.nl/sites/all/themes/scholarly/img/closed_access.png)
Applying the optimal distinctiveness theory to consumer choice: Can the same product serve opposite needs for differentiation and assimilation?
- Author
- Bonanni, Federico
- Specialisation
- Economic and Consumer Psychology
- Supervisors
- ECTS Credits
- 20
- Evaluation
- Recommended
- Language
- en