Persistent URL of this record https://hdl.handle.net/1887/44601
Documents
-
- Download
- Master thesis
- open access
In Collections
This item can be found in the following collections:
Masquerading guilt: the effects on consumer behaviour of communicating guilt in the advertising of hedonic products
- Author
- Cirlia, Ada Laura
- Specialisation
- Economic and Consumer Psychology
- Supervisors
- ECTS Credits
- 20
- Language
- en