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Visscher, Megan (2017)

Constructing a Cultural Fit between Chinese Companies and the Latin American Business Context

Bachelor thesis | International Studies (BA)
With arrival of many Chinese companies in LAC following an increase in trade between both regions, the literature has identified several difficulties the Chinese companies are facing when attempting to adapt their organizational culture to the Latin American context. By studying the cases of three Chinese firms operating in Brazil and Argentina, this thesis found very limited evidence of objectives being set by the firms aiming to close the cultural gap between both cultures. Only Huawei and ICBC Brazil displayed some consideration of the GLOBE dimensions. Findings suggest that cultural intelligence is not being employed to better cross-cultural mediation between the Chinese subsidiaries and their local workforce.
China-Latin America relations
corporate culture
organizational culture
intercultural business
GLOBE project
cultural intelligence
Author
Visscher, Megan
Note
A study of three Chinese companies in Brazil and Argentina
Faculty
Faculty of Humanities
Specialisation
Latin America
Supervisors
Alves Vieira, Eduardo
ECTS Credits
15
Language
en