China's NGOs - Civic engagement through social media: An assesment on public engagement by environmental NGOs through Sina Weibo

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Chinastudies (BA)

Vetten, Guido de (2017)

China's NGOs - Civic engagement through social media: An assesment on public engagement by environmental NGOs through Sina Weibo

Bachelor thesis | Chinastudies (BA)

This thesis examines the utilization behaviour of Sina Weibo by environmental NGOs within China. Within this thesis, qualitative research is being performed in relation to the utilzation of the different communicative aspects of Sina Weibo by several contemporary Chinese environmental NGOs. This is done through the emperical analysis of micro-blogposts. In addition, these results are furthermore examined within the context of China's specific socio-poltical environment and in relation to their associated dynamics.

Social media utilization behaviour

Sina Weibo

Microblogging

Environmental

China's NGOs Rules & Regulations