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Psychology (MSc)

Advertising, respect and purchase intentions: How feelings of being respected by advertisements affect purchase intentions among female consumers

Caycedo, William (2017)

Advertising, respect and purchase intentions: How feelings of being respected by advertisements affect purchase intentions among female consumers

Master thesis | Psychology (MSc)

Author: Caycedo, William

Faculty: Faculty of Social & Behavioural Sciences

Specialisation: Economic and Consumer Psychology

Supervisors: Leeuwen, E.A.C. van
Doesum, N.J. van

ECTS Credits: 20

Language: en