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Knipscheer, Job (2017)

Developments in the Media Landscape and Mass Polarisation; The Role of Cable Networks and Social Media

Bachelor thesis | International Studies (BA)
This thesis finds that the rise of cable television and the increase of social media usage need to be taken into account when understanding the increase of mass polarisation between 1992 and 2016 in the United States. The thesis is divided into three chapters. The first chapter establishes that mass polarisation took place in the United States between 1992 and 2016. In the second chapter, attention is devoted to the rise of cable networks in the television landscape and its connection to the rise of mass polarisation. The third chapter focusses on the role of social media usage in the increase of mass polarisation in the United States between 1992 and 2016.
Mass Polarisation
Social Media
Cable Networks
Selective Exposure
Biased Information Processing
Homophily
Author
Knipscheer, Job
Faculty
Faculty of Humanities
Specialisation
North America
Supervisors
Bloemendal, Albertine
ECTS Credits
15
Language
en