Leiden University Student Repository

Janssen Lok, Laurance (2018)

Far Away And Close By: The Process Of Branding And Glocalization In The Hillsong Church

Bachelor thesis | Religiewetenschappen (BA)

This thesis sets to find out what kind of marketing strategies the Hillsong Church uses and how this influences its popularity. The goal of this thesis is to look for the success of Hillsong Church not only in its music, but in Hillsong as a whole, as a company selling a religion with the use of marketing strategies such as branding and glocalization. To put Hillsong in the context of today’s religion landscape and what this means for the kind of marketing strategies it used and must use to be popular.

Hillsong

Hillsong Church

Branding

Glocalization

Marketing

Author

Janssen Lok, Laurance

Faculty

Faculty of Humanities

Supervisors

Williams, Corey

ECTS Credits

10

Language

en