China’s soft power: an assessment of positive image building in the Middle East

With the boom in the Chinese economy and its increasing influence in the global world order, China adhered to a new strategy that focuses on improving its image in the world by relying solely on soft power. China’s soft power strategy in the Middle East is little researched, however, the Middle East is of paramount global importance as the region is the world’s largest energy supplier. This thesis examines China’s soft power strategy and its key objectives in the Middle East through an in-depth analysis focusing on economic, cultural, political and military soft power initiatives. The findings of this research argue that China’s pivot towards the Middle East is primarily driven by its need to secure energy sources, as well as other economic interests. Its influence in the Middle East is rapidly increasing through these various soft power initiatives. Although China’s soft power strategy is mainly focused on economic and cultural soft power initiatives, political and military soft...Show moreWith the boom in the Chinese economy and its increasing influence in the global world order, China adhered to a new strategy that focuses on improving its image in the world by relying solely on soft power. China’s soft power strategy in the Middle East is little researched, however, the Middle East is of paramount global importance as the region is the world’s largest energy supplier. This thesis examines China’s soft power strategy and its key objectives in the Middle East through an in-depth analysis focusing on economic, cultural, political and military soft power initiatives. The findings of this research argue that China’s pivot towards the Middle East is primarily driven by its need to secure energy sources, as well as other economic interests. Its influence in the Middle East is rapidly increasing through these various soft power initiatives. Although China’s soft power strategy is mainly focused on economic and cultural soft power initiatives, political and military soft power initiatives have taken a larger focus in recent years. As China is gradually shifting from non-interference to limited-interference in the regions political and security affairs, it is committed to maintain and improve its image, which it attained solely through soft power, by not losing its neutrality while gradually becoming more proactive in the political and security field.Show less

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China’s soft power: an assessment of positive image building in the Middle East