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Psychology (MSc)

Does internet content influence brand attitudes: A look at the valence of website content

Jansen, Cees (2018)

Does internet content influence brand attitudes: A look at the valence of website content

Master thesis | Psychology (MSc)

Author: Jansen, Cees

Faculty: Faculty of Social & Behavioural Sciences

Specialisation: Applied Cognitive Psychology

Supervisors: Haazebroek, P.
Olfers, K.J.F.

ECTS Credits: 20

Language: en