Leiden University Student Repository

Wennekers, Maxime (2018)

Toerisme in Japan: Contents Tourism, Cool Japan en de aanloop naar de Tokyo Olympics 2020

Bachelor thesis | Japanstudies (BA)

In 2020 the Olympic Games will be hosted by Japan. In this article, several ways in which the Japanese government will try to attract as many tourists as possible will be covered, with the 'Cool Japan' strategy as introduced by the MOFA in 2002 as the red line. The strategy will be considered from several political views, including the Soft Power view as suggested by some. In analyzing (tourism) spaces, Foucault's Heterotopias will be used as theoretical groundwork. It will become clear that the Cool Japan strategy of the Japanese government carefully selects and combines several cultural products in order to build and project a politically meaningful image to the outside world.

Japan

Olympic Games

Tourism

Cool Japan

Contents Tourism

Author

Wennekers, Maxime

Faculty

Faculty of Humanities

Specialisation

Japanstudies

Supervisors

Veere, Henny van der

ECTS Credits

10

Language

nl