Wonder Woman: The Neoliberal Appropriation of Feminism in Japan’s Womenomics Policy

The link between international development and gender equality has been highly acknowledged in today’s world. Women and girls are often depicted to be the public faces of global development, and have been increasingly present in a wide range of business and institutional policies. Businesses and institutions have embraced the notion that women are beneficial for markets and profits. This idea of the economic benefits of capitalizing on female ‘untapped’ labor power is also known as ‘smart economics’. Such neoliberal implementations and legislations illustrate that, instead of mere victims of poverty and violence, women are also capable to be agents. Nonetheless, these supposed advantages are in need of a feminist analysis. Recently, the Japanese government led by Prime Minister Shinzo Abe set out to implement a gender equality initiative labeled as ‘Womenomics’. This policy is primarily implemented to increase female participation in the workforce. Womenomics is narrowly linked to...Show moreThe link between international development and gender equality has been highly acknowledged in today’s world. Women and girls are often depicted to be the public faces of global development, and have been increasingly present in a wide range of business and institutional policies. Businesses and institutions have embraced the notion that women are beneficial for markets and profits. This idea of the economic benefits of capitalizing on female ‘untapped’ labor power is also known as ‘smart economics’. Such neoliberal implementations and legislations illustrate that, instead of mere victims of poverty and violence, women are also capable to be agents. Nonetheless, these supposed advantages are in need of a feminist analysis. Recently, the Japanese government led by Prime Minister Shinzo Abe set out to implement a gender equality initiative labeled as ‘Womenomics’. This policy is primarily implemented to increase female participation in the workforce. Womenomics is narrowly linked to the expansion of a neoliberal economic policy agenda, which represents market fundamentalism, privatization, and corporate-led development. This thesis will analyze to what extend Japan’s neoliberalism, and its promise for female empowerment affects gender equality in the country. Fundamental to this analysis is the connection between feminism and a neoliberal economic policy like womenomics. The idea of feminism can reveal to what extend it can be utilized to achieve the neoliberal goal of a free and flexible labor market (Schieder 53 – 54). The central question this thesis seeks to answer is: ‘how has feminism influenced Japan’s decision to implement its neoliberal womenomics policy?’. The thesis hypotheses is that while womenomics promotes female (economic) empowerment, the policy disregards historical and structural causes of gender-based inequality and poverty. Moreover, it is reinforcing the (current) neoliberal paradigm, which established and maintained (gender-based) oppression.Show less

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Wonder Woman: The Neoliberal Appropriation of Feminism in Japan’s Womenomics Policy