Leiden University Student Repository

Pauw, Alida Elisabeth (2019)

Soft Wave of Korean Culture: The Korean Government’s Involvement with the Korean Wave

Bachelor thesis | International Studies (BA)

This thesis examines how the South Korean government has been involved with the spread of the Korean Wave and explores how these involvements have influenced South Korea’s public diplomacy. By examining both academic literature and the official Diplomatic White Papers released by the Korean Ministry of Foreign Affairs ever since 2006, this thesis will examine the policies that different Korean governments have created in support of the Korean Wave. By splitting the Korean Wave into three eras, the thesis will provide a comprehensible overview of the courses that different governments have taken. Additionally, this thesis will show how actively the Korean government has utilized the Korean Wave in its public diplomacy and nation branding.

Korean Wave

Hallyu

Public diplomacy

Nation branding

Author

Pauw, Alida Elisabeth

Faculty

Faculty of Humanities

Specialisation

East Asia

Supervisors

d'Hooghe, Ingrid

ECTS Credits

15

Language

en