‘Qué Calor’: Reggaeton and the Reproduction of Machismo A Research on the Representation and Perception of Chilean

Reggaeton has risen in popularity, spreading outside its continent of origin and entertaining both Latino and non-Latino people alike in recent years. However, the songs within this music style have been criticized for their degrading lyrics that perpetuate machista behavior, which is still prevalent in Latin American countries like Chile. This paper analyses how machismo manifests in reggaeton and the extent to which its songs’ specifically vulgar lyrics affect Chilean women’s perception of gender roles, their self-worth and the state of gender equality in their society. This investigation has been conducted via an online survey in Chile among women between the ages of 18 and 30. The findings of the research indicate that the women are more or less likely to be affected by the lyrics based on their individual state of mind and demographic factors such as age, education level, and geographical location. However, seeing as the majority of the women that answered the survey could be...Show moreReggaeton has risen in popularity, spreading outside its continent of origin and entertaining both Latino and non-Latino people alike in recent years. However, the songs within this music style have been criticized for their degrading lyrics that perpetuate machista behavior, which is still prevalent in Latin American countries like Chile. This paper analyses how machismo manifests in reggaeton and the extent to which its songs’ specifically vulgar lyrics affect Chilean women’s perception of gender roles, their self-worth and the state of gender equality in their society. This investigation has been conducted via an online survey in Chile among women between the ages of 18 and 30. The findings of the research indicate that the women are more or less likely to be affected by the lyrics based on their individual state of mind and demographic factors such as age, education level, and geographical location. However, seeing as the majority of the women that answered the survey could be categorized as members of the middle- and upper-classes, the results cannot be generalized beyond these particular strata of women without further research. Nonetheless, the data indicates that reggaeton still plays a role in the reproduction of machismo in Chilean society.Show less

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‘Qué Calor’: Reggaeton and the Reproduction of Machismo A Research on the Representation and Perception of Chilean