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Pols, Vincent (2019)

Sacred charms and fashionable accessories – The different functions of omamori in 21st century Japan

Master thesis | Asian Studies (60 EC) (MA)
This thesis discusses what motivates people in Japan to buy sacred charms (omamori), through the lens of the Japanese ritual worldview. They are traditionally used as a means for protection or as a source of beneficial power. In recent decennia, consumer culture has permeated the world of religion in Japan and as a result distributors of religious tokens (temples and shrines) have started to focus more on the visual appeal of charms.
omamori
buddhism
cuteness
Japanese religion
amulets
Author
Pols, Vincent
Faculty
Faculty of Humanities
Specialisation
Asian Studies (Politics, Society and Economy)
Supervisors
Smits, Ivo
ECTS Credits
15
Language
en