The impact of framing strategies on the effectiveness of public health advocates: A comparative case study on campaigns for a sugar-sweetened beverage tax in the UK and in Australia.

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International Relations (MA)

Van den Tillaar, Marlieke (2019)

The impact of framing strategies on the effectiveness of public health advocates: A comparative case study on campaigns for a sugar-sweetened beverage tax in the UK and in Australia.

Master thesis | International Relations (MA)

Obesity prevalence is on the rise globally. Often, national policies to address this issue are lacking or have limited effect. Public health advocates are therefore campaigning for regulatory measures in the form of a tax on sugar-sweetened beverages (SSBs). In the UK, advocates achieved this goal, whereas in Australia, they did not. In this study, the question was asked whether the framing strategies used by public health advocates mattered in their effectiveness. The aim of the study was to increase understanding about the causal mechanisms behind framing. Through content analysis, this study showed that effective framing enabled advocates to guide the public and political debate about obesity and the SSB-tax. Dominating the debate, however, did not in itself result in policy change. Contextual factors matter in this regard.

Author: Van den Tillaar, Marlieke

Faculty: Faculty of Humanities

Specialisation: Global Order in Historical Perspective

Supervisors: London, Jonathan

ECTS Credits: 15

Language: en

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The impact of framing strategies on the effectiveness of public health advocates: A comparative case study on campaigns for a sugar-sweetened beverage tax in the UK and in Australia.