Persistent URL of this record https://hdl.handle.net/1887/78402
Documents
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- Master thesis
- closed access
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![The influence of annoying banner ads on attitude towards and memory of the brand: An eye-tracking study](https://studenttheses.universiteitleiden.nl/sites/all/themes/scholarly/img/closed_access.png)
The influence of annoying banner ads on attitude towards and memory of the brand: An eye-tracking study
- Author
- Hollander, Juliette den
- Specialisation
- Economic and Consumer Psychology
- Supervisors
- ECTS Credits
- 20
- Language
- en