Illustrated Life Rhodesia; Investigating the Construction of National Identity in UDI Period Rhodesian Advertising and Print Journalism.

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History (MA)

O'Driscoll, Oisín (2019)

Illustrated Life Rhodesia; Investigating the Construction of National Identity in UDI Period Rhodesian Advertising and Print Journalism.

Master thesis | History (MA)

A study of the construction of national identity in colonial Zimbabwe (Rhodesia) through an in depth examination of advertising in the popular print magazine 'Illustrated Life Rhodesia'. The paper conducts a brief survey of the early colonisation of the region, and attempts to connect observations made about the development of Rhodesian identity up to the UDI period with a semiotic analysis of media from during the UDI period. It hopes to contribute to our understanding of the construction of the identity among Rhodesia's white minority.

Author: O'Driscoll, Oisín

Faculty: Faculty of Humanities

Specialisation: Colonial and Global History

Supervisors: Van der Wal, Anne Marieke

ECTS Credits: 20

Language: en

Leiden University Student Repository

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Illustrated Life Rhodesia; Investigating the Construction of National Identity in UDI Period Rhodesian Advertising and Print Journalism.