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Psychology (MSc)

Are annoying ads worth the costs? A research to test the effectiveness of perceived non-annoying advertisements

Köse, Julide (2019)

Are annoying ads worth the costs? A research to test the effectiveness of perceived non-annoying advertisements

Master thesis | Psychology (MSc)

Author: Köse, Julide

Faculty: Faculty of Social & Behavioural Sciences

Specialisation: Economic and Consumer Psychology

Supervisors: Kwaadsteniet, E.W. de
Lelieveld, G.

ECTS Credits: 20

Language: en