Fashionable Fascism :The Female Image in Greek women’s magazines during the Junta (1967-1974)

The present thesis looks through popular women’s magazines published during the period of the Greek Junta (1967-1974) in order to answer the following question: "To what extent did popular women's magazines during the Greek Junta reflect the regime's ideology on gender roles?". The analysis is divided into three chapters regarding representations of the female body and sexuality, work and marriage, and politics respectively. The thesis also highlights the underlying tension between modernity and tradition in far-right ideologies and the way it is mirrored through women's representations in the magazines.Through the analysis, the thesis concludes that these magazines promoted a considerably more liberal view of womanhood than that expected and desired by the Junta for Greek women. It also points out that this liberal image of women was not necessarily opposed by the regime since it too promoted itself as liberal. Finally, the thesis demonstrates that this particular inconsistency...Show moreThe present thesis looks through popular women’s magazines published during the period of the Greek Junta (1967-1974) in order to answer the following question: "To what extent did popular women's magazines during the Greek Junta reflect the regime's ideology on gender roles?". The analysis is divided into three chapters regarding representations of the female body and sexuality, work and marriage, and politics respectively. The thesis also highlights the underlying tension between modernity and tradition in far-right ideologies and the way it is mirrored through women's representations in the magazines.Through the analysis, the thesis concludes that these magazines promoted a considerably more liberal view of womanhood than that expected and desired by the Junta for Greek women. It also points out that this liberal image of women was not necessarily opposed by the regime since it too promoted itself as liberal. Finally, the thesis demonstrates that this particular inconsistency between presentation and expectation reveals a gendered facet of the tension between traditionalism and modernization documented in the magazine pages of the Greek Junta.Show less

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Fashionable Fascism :The Female Image in Greek women’s magazines during the Junta (1967-1974)