Persistent URL of this record https://hdl.handle.net/1887/87342
Documents
-
- Master thesis
- closed access
In Collections
This item can be found in the following collections:
![Marketing Academic Monographs: How is digital marketing used by university presses to improve monograph visibility and promote sales?](https://studenttheses.universiteitleiden.nl/sites/all/themes/scholarly/img/closed_access.png)
Marketing Academic Monographs: How is digital marketing used by university presses to improve monograph visibility and promote sales?
- Author
- Drew, Lucy
- Faculty
- Faculty of Humanities
- Specialisation
- Book and Digital Media Studies
- Supervisors
- Van der Weel, Adriaan
- ECTS Credits
- 20
- Language
- en