&quot;Nio far, ça veut dire on est ensemble&quot; African Identity through a Popular Culture lens: a journey into football, fashion and music from Morocco to Senegal

This thesis aims to explore African identity through a popular culture lens. It uses a comparative approach between Morocco and Senegal and focuses on three main components of popular culture: football, music and fashion. This research examines how the latter may or not promote a shared African identity between Morocco and Senegal. This thesis is based on an ethnographic study in Ifrane, Rabat and Essaouira in Morocco and Dakar in Senegal. It relies heavily on qualitative data resulting from seven month’s fieldwork in both countries. The research explores African identity through the stories of the people directly concerned, Africans. In the first instance, and as a way of understanding one population segment – the youth – semi-structured interviews were conducted with Moroccan students from Al Akhawayn University in Ifrane, which demonstrated the influence of some aspects of popular culture, but also of education in shaping their identities as Africans. In the same measure,...Show moreThis thesis aims to explore African identity through a popular culture lens. It uses a comparative approach between Morocco and Senegal and focuses on three main components of popular culture: football, music and fashion. This research examines how the latter may or not promote a shared African identity between Morocco and Senegal. This thesis is based on an ethnographic study in Ifrane, Rabat and Essaouira in Morocco and Dakar in Senegal. It relies heavily on qualitative data resulting from seven month’s fieldwork in both countries. The research explores African identity through the stories of the people directly concerned, Africans. In the first instance, and as a way of understanding one population segment – the youth – semi-structured interviews were conducted with Moroccan students from Al Akhawayn University in Ifrane, which demonstrated the influence of some aspects of popular culture, but also of education in shaping their identities as Africans. In the same measure, interviews were also conducted with Senegalese students from University Cheikh Anta Diop in Dakar. Furthermore, this research also relies on interviews with older generations in both Morocco and Senegal, as well as participant observations by attending events related to music, fashion and football. Part of the research also relies on surveys conducted during the African Cup of Nations. This thesis showcases how popular culture promotes a shared African identity between Morocco and Senegal by, first, promoting African unity illustrated by football games, second, by promoting African history, through a music - Gnawa - that has traveled from Sub-Saharan Africa to North Africa to recall their stories, and third, by promoting African roots, highlighted by Moroccan young designers who use fashion as a tool to assert their African identity. Finally, this research aims to contribute to a larger academic debate on the separation of North Africa and Sub-Saharan Africa, by outlining popular culture as an important factor when studying and comparing the latter. Therefore, on a academic level, it aims to raise awareness with regards to paying more attention to North Africa as part of the African continent - thus part of African studies; and second, on a social level, as a way of promoting African identity and unity through the power of popular culture.Show less

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"Nio far, ça veut dire on est ensemble" African Identity through a Popular Culture lens: a journey into football, fashion and music from Morocco to Senegal