Environmental issues are becoming increasingly pressuring, and in the Middle Eastern context, formal politics and legal regulations have been insufficient to achieve significant improvements for...Show moreEnvironmental issues are becoming increasingly pressuring, and in the Middle Eastern context, formal politics and legal regulations have been insufficient to achieve significant improvements for environmental protection. Civil society organisations such as a NGOs are thus crucial actors in this context. Since they work on a voluntary basis and aim to persuade and mobilise the population, their success depends heavily on the attitudes and beliefs of their audience. Therefore, this thesis discusses the potential of Green Islam for environmental NGOs in Jordan by identifying important aspects that are particular to faith-based environmental activism and applying them to the context of Jordan. It finds that faith-based environmental activism can be helpful for framing, as it renders the issues more relatable to the audience, and provides the organisations with legitimacy derived from a religious discourse. Furthermore, faith-based environmentalism anchors environmental values more deeply on an individual level, which, it is argued, creates stronger incentives for action. Therefore, given the strong presence of Islam in the Jordanian political and societal discourse, the thesis concludes that Green Islam can be valuable for environmental activism in Jordan.Show less