Skip to main content
Leiden University
Student Repository
Home
Submit
About
Select Collection
All collections
Archaeology
Governance and Global Affairs
Humanities
ICLON
Science
Social and Behavioural Sciences
Search box
Refine Results
Availability
Open access
(1)
+
-
Faculty
Faculty of Humanities
(1)
+
-
Thesis type
Master thesis
(1)
+
-
Programme
Asian Studies (60 EC) (MA)
(1)
+
-
Issued
2022
(1)
+
-
Supervisor
Jue Wang
(1)
+
-
Language
en
(1)
+
-
Your search
Enabled Filters
(-)
= Social media marketing, china, luxury brands, standardisation, adaptation
Sort
Issued
Created
Author / Creator
Title
Search results
(1 - 1 of 1)
show grid
show list
save search
Piva, Miriam
2022
Promoting Foreign Luxury Brands in China: An Analysis of Social Media Marketing Approaches and their Social and Political Implications in the Country
Master thesis | Asian Studies (60 EC) (MA)
open access