First Ladies are often misunderstood, in particular those of the Soviet era. This thesis focusses on the life of Raisa Gorbacheva, the only First Lady the Soviet Union ever knew, her life before...Show moreFirst Ladies are often misunderstood, in particular those of the Soviet era. This thesis focusses on the life of Raisa Gorbacheva, the only First Lady the Soviet Union ever knew, her life before and after becoming the First Lady and the ways in which she was percieved. Whereas Gorbacheva was loved in the West, she was hated by her own people. This phenomenon is explained through an extensive analysis of the dominant feminine ideal throughout the Soviet period.Show less
Despite their deeply patriarchal and macho culture, Latin America, and more recently Turkey, have seen a rise of female leaders in national politics. This paper’s intention is to explain this...Show moreDespite their deeply patriarchal and macho culture, Latin America, and more recently Turkey, have seen a rise of female leaders in national politics. This paper’s intention is to explain this phenomenon by studying the impact of local culture and the gender roles that it engenders on the political behaviour of female politicians, and how female leaders make use of those gender roles to gain popularity and support. The paper runs through the local history and culture of the aforementioned regions with respect to female presence in politics, and exposes the male/female leadership models used by female politicians. Thence, it takes a deeper look into three contemporary female political figures, each corresponding to a different female leadership model: Cristina Kirchner for “wife”, Michelle Bachelet for “daughter”, and Meral Akşener for “neither”, signifying an independent female leader. The results obtained through visual and Critical Discourse Analysis reveal that the three scrutinized female politicians resort to both female and male gender roles, enabling them to benefit from the advantages of both gender roles, consequently increasing their political popularity and grip on power.Show less
