Through closed reading analysis, this thesis looked at the North Korean nation brand specifically in relation to the image of the state. It found that, through three topics which also act as...Show moreThrough closed reading analysis, this thesis looked at the North Korean nation brand specifically in relation to the image of the state. It found that, through three topics which also act as symbols in the new nation brand, the state tried to convey care for its people and its competence as a leading body. This leads to the conclusion that North Korea is trying to establish a more positive nation brand by improving its image using the image repair theory. It did so by both stressing the good traits of the state and by delivering counter-messages to the ideas that North Korea is a dictatorship and that people are being forced to follow the state. This was done by emphasizing the benefits of living in North Korea and establishing the narrative that people follow the state out of gratitude.Show less
Cultural exchange is so embedded in daily life that the importance of it for international relations is not apparent. Cultural products or services may unconsciously generate feelings towards the...Show moreCultural exchange is so embedded in daily life that the importance of it for international relations is not apparent. Cultural products or services may unconsciously generate feelings towards the nation they represent. Irish Riverdance, and Chinese dancing, for example, are actively generating emotions and stances among their international audiences, and the exchange of these cultural products generates mutual understanding between these nations. The aim of this thesis is to study the significance of cultural exchange as a means of soft power and cultural diplomacy in international communication and cooperation. The case studies of this thesis are Chinese and Irish performing arts. This study implies that the relations between China and Ireland are positively influenced by cultural diplomacy and soft power.Show less
The topic of this thesis is Colombian nation branding. That is, this thesis is devoted to demonstrating how Colombia aims to design an attractive world-renowned country brand by exercising nation...Show moreThe topic of this thesis is Colombian nation branding. That is, this thesis is devoted to demonstrating how Colombia aims to design an attractive world-renowned country brand by exercising nation branding through both conventional and digital promotional campaigns. On the example of “The Answer is Colombia” campaign this thesis critically analyzes how Colombia attempts to create a desirable nation brand by embracing nation branding practices that would confront its prolonged weak and stigmatized nation image. For a thorough comprehension of the analyzed entities qualitative content analysis, based on a critical interpretation of the literature available on nation branding, is employed.Show less