Why are expressions of corporate responsibility increasingly politicizing in the United States and what is Ben & Jerry’s role in this as a leading progressive brand? I examine the newly found...Show moreWhy are expressions of corporate responsibility increasingly politicizing in the United States and what is Ben & Jerry’s role in this as a leading progressive brand? I examine the newly found politicized marketing strategy in the US in which political opinion is increasingly expressed and discuss whether this derives from an increasing neoliberal rationality in society, the economy, and business life rather than that it stems from true social values and activism.Show less
