Leiden University Student Repository

Influence of Ttme to resolution of a teaser on curiosity and outcome evaluation

Effects of inducing curiosity on mood and evaluation

To tease or not to tease: The importance of timing incuriosity-inducing communication within a consumer context and its effect on curiosity, affect, expectancy and outcome evaluation

Inducing curiosity through teasers: The role of information-gaps and time in advertisements

Surprise in negotiations: The interpersonal effects of communicating surprise

The effectiveness of curiosity inducing communication

Teaser ads: The effect of amount of information and time on curiosity, affect and brand evaluation

The influence of communicating positive and negative surprise in negotiation

Choice overload: does responsibility lead to a decrease in choice satisfaction?

Curiosity in Advertising: Teasing or pleasing?

The maximizing mind-set: How avoiding to choose could lead to less regret and dissatisfaction

Surprise in advertising: The effects of sensemaking time on the valence of

The influence of the term risk on negative affect: Why 'helpful' warnings might not make financial planning easier

Choice overload, uncertainty and stress: How consumer decision-making style comes into play

In search of the underlying process of choice overload: Responsibility as a possible mediator of choice overload and choice satisfaction

How the size of the information-gap influences curiosity, affect expectations about the target outcome, and the target evaluation

You will never believe this thesis topic: The effectiveness of curiosity-inducing communication. The effects of teaser advertisements on curiosity, affect and brand evaluation.

Curiosity in advertising: Teasing or pleasing?

Can nature bloom your creative performance?

How brand loyalty moderates the impact of sustainable brand information

“I am not sure if this decision will make me more happy”: The role of uncertainty in choice proliferating situations

Curiosity and its resolution: What effect does it have on affect and evaluations of target stimulus?

The meaning of uncertainty lies in the eye of the beholder: How regulatory focus influences uncertainty

Curiosity in Advertising. Teasing or Pleasing?