Research master thesis | Arts and Culture (research) (MA)
open access
Neoliberalism has altered the way in which the subject consumes and subsequently reflects upon media. A popular media genre on the internet nowadays is instruction videos, which can be consumed for...Show moreNeoliberalism has altered the way in which the subject consumes and subsequently reflects upon media. A popular media genre on the internet nowadays is instruction videos, which can be consumed for various reasons, but usually rely on the notion of conveying to the viewer a certain set of skills. Since these media are therefore consumed for a specific purpose intended, the viewer already pre-establishes a certain attitude and understanding, and furthermore gains a reflective understanding of this phenomenon itself. This thesis aims to reconsider the notion of spectatorship through a lens of phenomenology, in order to reevaluate the idea of a spectator's own understanding of their experience of a medium, which this thesis names "cognitive spectatorship," and shows how the genre of instruction videos and this new viewing attitude play into the Neoliberal ideology.Show less
Research master thesis | Arts and Culture (research) (MA)
under embargo until 2024-08-31
2024-08-31T00:00:00Z
The topic I discuss in this work is that of the practices of collecting and exhibiting of Orientalia at the turn of the Early-Modern period in Europe. In particular, I focus on the setting up of...Show moreThe topic I discuss in this work is that of the practices of collecting and exhibiting of Orientalia at the turn of the Early-Modern period in Europe. In particular, I focus on the setting up of rooms dedicated to the showcasing of goods coming from the Orient and analyse how the exhibiting practices altered the perception of the Orient in the European societies of that period. The main research question upon which this whole work is hinged is: how did the collecting and exhibiting practices of Orientalia change in Western society during the Early-Modern period, to what degree can the evolution of these practices be seen as a way for Westerners to familiarise with the Orient, and with what consequences for the understanding of the Orient in European Early-Modern society? In order to find an answer to this question, the analysis I propose here is devoted to the study of several objects, spaces and practices, not only from a historical but also theoretical perspective. The central case study of this work is the Rijksmuseum Lacquer Room (assembled in Leeuwarden at the end of the 17th century). However, this study takes its steps from an analysis of the way Orientalia were treated during the Middle Age and Late Renaissance and surveys the shift which took place during the Early-Modern period and the reasons behind it. Such a historical analysis takes place in the first two chapters of this work, where I first focus on Europe in general and then specifically to the case of the Early-Modern Netherlands. The last two chapters of this work are instead dedicated to a discussion linked to the theoretical aspects regarding the collections of Orientalia and their showcasing in Oriental-style Rooms. In particular, I focus on the concepts of domestication and on the agency of objects, and later on issues related to Orientalism and that of collecting as a gendered practice. Starting from this analysis I propose further insights on the conception of the Orient in the context of Early-Modern Netherlands and suggest new prompts for future research.Show less
