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Faculty of Social & Behavioural Sciences
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Psychology (MSc)
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Möhringer, Kyra
2017
Optimal distinctiveness in consumer choice: A public or private matter?
Master thesis | Psychology (MSc)
closed access
Bonanni, Federico
2016
Applying the optimal distinctiveness theory to consumer choice: Can the same product serve opposite needs for differentiation and assimilation?
Master thesis | Psychology (MSc)
closed access
Wijsmuller, Isabelle
2016
Serving two distinctive consumer needs: On how framing a brand can serve the two opposing consumer needs of assimilation and differentiation
Master thesis | Psychology (MSc)
closed access
