The last two decades, the popularity and accessibility of K-Pop have transcended Korean and Asian borders, reaching new audiences and gaining new fans, with K-Pop groups becoming not solely...Show moreThe last two decades, the popularity and accessibility of K-Pop have transcended Korean and Asian borders, reaching new audiences and gaining new fans, with K-Pop groups becoming not solely dependent on having a fanbase in Korea for their continuation. Not only have the music and visuals gone international, but also fan culture, having been adapted by international fans as well. But what makes Korean fandom culture stand out in comparison to other fan cultures? Regarding K-Pop and fans, what has been mostly covered in scholarship and media is the spread of Korean entertainment products as drama series and music, the phenomenon Hallyu, and fans as consumers of these products. The practice of fans making donations in the name of their idols is placed within the framework of gift exchange practices and parasocial relationships. This research looks at what this phenomenon could tell us of the role and position that fans and fandoms have within the Korean entertainment industry in regard to their favourite idols and the changing approach to and dependencies of their fans.Show less
Alcohol commercials are a universal phenomenon. In Asian countries such as South Korea however, given the cultural and societal emphasis on traditional gender roles, the way alcohol is sold and...Show moreAlcohol commercials are a universal phenomenon. In Asian countries such as South Korea however, given the cultural and societal emphasis on traditional gender roles, the way alcohol is sold and consumed differs from other countries. Commercials often show the consumer how the producers believe people will use their product in a natural environment or otherwise how they want the consumer to view this certain product. This paper, therefore, analyzes different alcohol commercials in order to answer the following research question. How are South Korean women portrayed in Korean alcohol commercials and how does this differ from cultural and societal reality? The gender differences that can be noticed in all of these researches contain an important message within them, which is that gender inequality in South Korea is still an ongoing issue. Through commercials in which these female actors are portrayed as if they are truly part of the Korean culture, there is a dissonance between the truth and what people want to believe. People want to believe that, as a woman in South Korea society, they can take part in any activity they want. Truthfully, however, they are portrayed through these commercials as a marketing object that sells and as someone who is in any case still the inferior half of society.Show less
This essay argues that due to victimization by Japan, Korea as a community created a national identity that differentiates itself from Japan, resulting in a collective memory of anti-Japanese...Show moreThis essay argues that due to victimization by Japan, Korea as a community created a national identity that differentiates itself from Japan, resulting in a collective memory of anti-Japanese sentiment. This competitive nature towards Japan comes together in the Dokdo Museum Seoul that enhances the collective memory of anti-Japanese sentiment and hinders improvement of Korean-Japanese relations. This essay goes into this as it analyzes how the Dokdo Museum Seoul constitutes the collective memory of anti-Japanese sentiment through the main research question: What is the role of the Dokdo Museum Seoul in reproducing the collective memory of anti-Japanese sentiment, placed within the territorial dispute between Japan and Korea over Tokto?Show less
In order to get a better understanding of the normalization process of plastic surgery, this paper examines the normalization of plastic surgery in South Korean modern day society through the...Show moreIn order to get a better understanding of the normalization process of plastic surgery, this paper examines the normalization of plastic surgery in South Korean modern day society through the analysis of plastic surgery TV shows.Show less
