Previous research neglected the influence of descriptive norms on work-life balance crafting among entrepreneurs, whereas the influential power of descriptive norms on health maintenance behaviors...Show morePrevious research neglected the influence of descriptive norms on work-life balance crafting among entrepreneurs, whereas the influential power of descriptive norms on health maintenance behaviors has been widely demonstrated (e.g., Chung & Rimal, 2016; Cialdini et al., 1991; Rimal & Real, 2005). The present study aimed to investigate whether descriptive norms from the community of entrepreneurs and entrepreneurial self-efficacy can predict entrepreneurs’ engagement in work-life balance crafting behaviors. Additionally, the moderating role of entrepreneurial self-efficacy in the relationship was examined. The online survey was completed by 145 entrepreneurs. Data showed that descriptive norms positively predicted work-life balance crafting behaviors and entrepreneurial self-efficacy moderated this relationship. Interestingly, the moderation showed that when entrepreneurial self-efficacy was high, the effect of descriptive norms decreased and vice versa. The results implied that entrepreneurs either rely on descriptive norms or on their own entrepreneurial self-efficacy in order to engage in their work-life balance.Show less
Existing literature so far is mainly focused on employees’ work-life balance crafting and underlying personal factors influencing work-life balance crafting behaviour. However, research on the role...Show moreExisting literature so far is mainly focused on employees’ work-life balance crafting and underlying personal factors influencing work-life balance crafting behaviour. However, research on the role of social norms in entrepreneurs’ environments in work-life balance crafting is still lacking. The current study investigates whether descriptive norms and gender have an effect on entrepreneurs’ work-life balance crafting behaviour. It was hypothesized that descriptive norms would positively predict work-life balance crafting behaviour and that women would have a harder time crafting their work-life balance than men. It was also hypothesized that gender would moderate descriptive norms' effect on entrepreneurs' work-life balance management. This correlational research was conducted with a questionnaire. The results showed that descriptive norms indeed had a positive effect on work-life balance management. There was no difference in work-life balance crafting behaviour between men and women, and gender did not moderate the effect of descriptive norms on work-life balance management.Show less
