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(1 - 20 of 22)

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Abstract/concrete language in a pitch could influence the success of a new product
Tang, Pui Pui 2015
Abstract/concrete language in a pitch could influence the success of a new product
Master thesis | Psychology (MSc)
closed access
Surprise in advertisements: Where time for sense making defines whether the reaction to surprise in advertisements will be positive or negative
Middelkoop, Marjolein 2014
Surprise in advertisements: Where time for sense making defines whether the reaction to surprise in advertisements will be positive or negative
Master thesis | Psychology (MSc)
closed access
Predicting interest in novelty: How psychological distance in advertising affects interest in complex novel products
Cottiss, Gareth 2014
Predicting interest in novelty: How psychological distance in advertising affects interest in complex novel products
Master thesis | Psychology (MSc)
closed access
The Effect of Mere Exposure to a Novel Product on Coping Potential and Interest, and The Role of Trait Curiosity
Majewska, Monika 2013
The Effect of Mere Exposure to a Novel Product on Coping Potential and Interest, and The Role of Trait Curiosity
Master thesis | Psychology (MSc)
closed access
A SURPRISED CONSUMER IS A HAPPY CONSUMER…OR NOT: When Positive Surprise Does Not Guarantee Positive Product Evaluations
Poimenidou Spyropoulou, Christina 2013
A SURPRISED CONSUMER IS A HAPPY CONSUMER…OR NOT: When Positive Surprise Does Not Guarantee Positive Product Evaluations
Master thesis | Psychology (MSc)
closed access
The effects of surprise in commercials on memory of brand/product name
Kiris, Evren 2013
The effects of surprise in commercials on memory of brand/product name
Master thesis | Psychology (MSc)
closed access
ENTREPRENEURS PITCHING TO INVESTORS: Concrete Language May Lead to the Success of Pitching New Products
Selms, Willemijn van 2013
ENTREPRENEURS PITCHING TO INVESTORS: Concrete Language May Lead to the Success of Pitching New Products
Master thesis | Psychology (MSc)
closed access
Dragons’ Den: How to Convince an Investor? The Effect of Concrete and Abstract Language on Success of a Pitch.
Beynen, Madzy 2013
Dragons’ Den: How to Convince an Investor? The Effect of Concrete and Abstract Language on Success of a Pitch.
Master thesis | Psychology (MSc)
closed access
Positively Surprising a Consumer and the Positive or Negative Effects of Cognitive Load on Affect and Product Evaluation
Droffelaar, Niek van 2013
Positively Surprising a Consumer and the Positive or Negative Effects of Cognitive Load on Affect and Product Evaluation
Master thesis | Psychology (MSc)
closed access
Product Evaluation of Novel and Familiar products in a state of Personal (Un)certainty.
Bloemendaal, Amy 2012
Product Evaluation of Novel and Familiar products in a state of Personal (Un)certainty.
Master thesis | Psychology (MSc)
closed access
How Viewers Evaluate Unexpected Commercials: Does a High Desire for Personal Control Amplify Positive Evaluations?
Koster, Pieter-Henk 2012
How Viewers Evaluate Unexpected Commercials: Does a High Desire for Personal Control Amplify Positive Evaluations?
Master thesis | Psychology (MSc)
closed access
Can surprise enhance a subsequent emotion?
Moes, Marieke 2012
Can surprise enhance a subsequent emotion?
Master thesis | Psychology (MSc)
closed access
Are Surprising Ads More Effective? Arousal as a mediator of the amplification effect of surprise
O’Dwyer, Cormac 2012
Are Surprising Ads More Effective? Arousal as a mediator of the amplification effect of surprise
Master thesis | Psychology (MSc)
closed access
Reducing Consumer Uncertainty in Innovation Adoption: Literal Similarity in Marketing Communications and Intention to Adopt New Products
Galbiati, Lorenzo 2012
Reducing Consumer Uncertainty in Innovation Adoption: Literal Similarity in Marketing Communications and Intention to Adopt New Products
Master thesis | Psychology (MSc)
closed access
Interesse in Nieuw: Vergelijking buitenlandse en Nederlandse studenten op sensatie zoeken en interesse in Nieuw
anonymous 2011
Interesse in Nieuw: Vergelijking buitenlandse en Nederlandse studenten op sensatie zoeken en interesse in Nieuw
Bachelor thesis | Psychologie (BSc)
closed access
Oma's recept of verbeterde receptuur: De invloed van stemming op interesse in nieuw
Vernel, Lidewij 2011
Oma's recept of verbeterde receptuur: De invloed van stemming op interesse in nieuw
Bachelor thesis | Psychologie (BSc)
closed access
Interesse in 'Nieuw': Hoe de interesse in nieuwe gerechten bij Nederlandse en buitenlandse studenten wordt verklaard door de Resistance to Change Scale
Hoogkamer, Nadi 2011
Interesse in 'Nieuw': Hoe de interesse in nieuwe gerechten bij Nederlandse en buitenlandse studenten wordt verklaard door de Resistance to Change Scale
Bachelor thesis | Psychologie (BSc)
closed access
Nieuw! Invloed van stemming op de interesse in nieuwe producten
Haasteren, Koen van 2011
Nieuw! Invloed van stemming op de interesse in nieuwe producten
Bachelor thesis | Psychologie (BSc)
closed access
Nieuw! Onderzoek naar hoe negatieve stemming de interesse in nieuwe producten beïnvloedt
Schildkamp, Eva 2011
Nieuw! Onderzoek naar hoe negatieve stemming de interesse in nieuwe producten beïnvloedt
Bachelor thesis | Psychologie (BSc)
closed access
Persoonlijkheid en consumentengedrag: De invloed van weerstand tegen verandering op buitenlandse en Nederlandse studenten en hun keuze in nieuwe producten
Block, Marion 2011
Persoonlijkheid en consumentengedrag: De invloed van weerstand tegen verandering op buitenlandse en Nederlandse studenten en hun keuze in nieuwe producten
Bachelor thesis | Psychologie (BSc)
closed access

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