Existing literature illustrates the discrimination experienced by workers in occupations viewed as gender-incongruent but fails to account for sexual orientation. Considering the implicit inversion...Show moreExisting literature illustrates the discrimination experienced by workers in occupations viewed as gender-incongruent but fails to account for sexual orientation. Considering the implicit inversion theory that homosexual individuals are viewed to share opposite-sex characteristics, the goal of this research was to answer whether the intention to purchase a female-typed service from a gay-owned business is more likely compared to a male-typed service. Additionally, we investigated whether prejudices against gay men moderate the effect of stereotype inversion. In an international survey, 120 adults rated their purchase intentions from either a gay-owned male- or female-typed service and prejudiced beliefs. Contrary to our expectations, the results demonstrated that purchase intentions were rated equally across both gender-typed services and prejudices had no moderating effect. The hypothesis that purchases intentions decline when prejudices against gay men are present was supported. This article address issues regarding the theory’s compatibility with our rapidly changing society and additional practical implications are discussed.Show less
In the current study, we used a modified version of the trust game paradigm to measure the behavioural decisions of trust in an economic setting. In our study, we changed the conditions of the...Show moreIn the current study, we used a modified version of the trust game paradigm to measure the behavioural decisions of trust in an economic setting. In our study, we changed the conditions of the original trust game by adding unexpected outcomes and information (a)symmetry to more closely examine which factors may play a role in the (no) trust decisions of person A. Results of our online study (N = 150) strongly indicate that person’s A willingness to trust is higher when there is information symmetry (both persons have the same information) as compared to information asymmetry (only one of the persons has information about the exact outcome). Also, person A’s willingness to trust is higher when there are no unexpected outcomes as compared to when unexpected outcomes are present. Finally, both trust and uncertainty turned out to be the main (self-reported) drivers of person A (not) to trust person B in the trust game.Show less
