Since the first oil-boom of the 1970s, the Arab Gulf countries have witnessed rapid socio-economic developments as a result of expansive oil-revenues. These rapid socioeconomic developments were...Show moreSince the first oil-boom of the 1970s, the Arab Gulf countries have witnessed rapid socio-economic developments as a result of expansive oil-revenues. These rapid socioeconomic developments were multifaceted, but in a region known for its social conservatism, it is interesting to explore the evolution of the position of women amid socio-economic changes. The expression of female agency offers numerous possibilities to explore this evolution in Arab-Gulf societies from a woman’s perspective, but it also offers challenges to Western academics as contemporary literature on female agency in the Arab Gulf is limited. In this thesis, I present a case study of the social media accounts of six Arab-Gulf women with a relatively large social media following. Research has been conducted into their social media posts to explain a changing attitude in female agency in the Arab Gulf, in terms of clothing, self-expression and positioning in their society. As all six women are part of the wealthier echelons of their society, it is interesting to observe that there is little cohesion in their posts to changing societal progress in terms of women’s rights. While the women seem to acknowledge societal change through their posts, none of them used their relatively large social media following to explicitly call out leaders to demand rights or to express gratitude for obtained rights. This research highlights the need for further exploration into the expression of female agency through the use of social media in a digitalizing world.Show less
