The development of fashion photography, just like its subject itself, was in the past and will be affected by trends in the future. The techniques and influences that emerged in the field since the...Show moreThe development of fashion photography, just like its subject itself, was in the past and will be affected by trends in the future. The techniques and influences that emerged in the field since the late 1980s and 1990s have marked a paradigm shift from idealized to flexible conventions shaping the status quo of what constitutes a contemporary fashion (ad) photograph. The developments are reflected in modern fashion (ad) photographers’ works such as by Philip DiCorcia or Juergen Teller. The latter is considered a trending fashion photography pioneer. Although it is impossible to typify contemporary advertising photography’s expression, this paper illustrates one of its multi-approaches by investigating Juergen Teller’s (aesthetic) strategy in the advert campaign series Resort 2020 for Miu Miu in light of the concept of hybridity, which reflects the tendency of post-modernist photography. The notion of hybridity is characterized by dualism. The ad contains a multiplicity of hybrid elements revealed by using the methods of interdisciplinary research approach, combining literature review from various disciplines and visual analysis: Miu Miu Resort reflects not only a hybrid fusion of the luxury (the Miu Miu collection) and the banal (the setting or the models’ posing) but also plays on the concept of the grotesque which is in itself hybrid and is exemplified in the photographic series mainly by pairing incongruent categories such as animal and handbag. The general ambiguity in Resort is reflected in ‘conflicting’ compositions intriguing viewers and stimulate their curiosity for luxury products’ display, proved by findings of other scholars’ research on grotesque imagery’s persuasiveness. Teller’s imagery lacks cohesiveness and is not classifiable in many respects, as underlined by his neither amateurish, documentary, or filmic photography style nor in terms of gaze and gender-specific representations of the models. The artist’s work is unlike traditional fashion ad photography, which provides an exaggerated and decorative aura. Teller maintains the Resort campaign’s focus on the Miu Miu commodities by presenting the ordinary as ordinary. The anti-spectacular approach in Juergen Teller’s photographs alludes to the aesthetic concept Wabi-Sabi incorporating intentionally cropped body-parts or sunlight overexposure, rendering albeit the impression of naturalness, but the awareness of an artificial construction remains.Show less
This research explores the conflict that emerges when applying registration practices into performance art. As the ephemerality of performance art is perceived as essential for this art genre,...Show moreThis research explores the conflict that emerges when applying registration practices into performance art. As the ephemerality of performance art is perceived as essential for this art genre, professionals (and sometimes artists) are not always in favor of its total disappearance. Documentation processes have the purpose of partially archiving the memory of these artworks, however, the forms of producing this type of information are not standardized because of the various forms that this art manifestation can have. Some of the strategies museums have been applying were explored during this research to enable enquiring about their compatibility with the nature of performance art. While documentation processes preserve traces of performances’ poetic, the form of perceiving and collecting this artwork as manifestations should not be attached to temporality, but as concepts that can be reinterpreted and have several versions throughout time.Show less
Aiming to develop an ecofeminist lens of lens-based art, this thesis analyses how the choice of a specific medium enhances the communication of concepts relating to the relationship between humans,...Show moreAiming to develop an ecofeminist lens of lens-based art, this thesis analyses how the choice of a specific medium enhances the communication of concepts relating to the relationship between humans, or women specifically, and nature. The implications of presenting the female body in nature are discussed through an amalgamation of (eco-)feminist theory and three established topics within media studies: representation, the moving image in the museum, and the affective turn. From representation in photography to affect in video art installation, the growing possibilities of lens-based art are argued to work towards more complex and critical artistic explorations of the relationship between the female body and nature.Show less
This thesis aims to examine the conventions governing both photojournalism and art with regard to war photography. More specifically, how are conventions in representations of war in...Show moreThis thesis aims to examine the conventions governing both photojournalism and art with regard to war photography. More specifically, how are conventions in representations of war in photojournalism interrogated by artists and what conventions in turn govern artistic approaches to war photography? The relationship between art and war photography will be examined in relation to three artworks, which present a complementary approach towards the discussed issues.Show less
This thesis reveals a reflection on trauma in a personal photographic project and focuses on the relationship between photography and memory, and photography and trauma. It aims to answer the...Show moreThis thesis reveals a reflection on trauma in a personal photographic project and focuses on the relationship between photography and memory, and photography and trauma. It aims to answer the question how a visual project created in the format of a reconstructed family photo album can provide insights into issues addressed in theoretical debates on those relationships.Show less
This thesis investigates through terminological and historical research violence metaphors used in photography language, such as 'the camera as the gun' and 'the photographer as the hunter.'
This thesis examines the visual language of the 'Mouvement National de Liberation de l’Azawad' and how Azawad aims to visually legitimize itself as a nation. Its multi-ethnic demographics show how...Show moreThis thesis examines the visual language of the 'Mouvement National de Liberation de l’Azawad' and how Azawad aims to visually legitimize itself as a nation. Its multi-ethnic demographics show how a public can assume its own agency through visual works created in a group setting. While the interstice is determined to be a space where communication outside of the norm can take place, the use of ‘banal nationalism’ as described by Michael Billig shows that, if anything, the location of this interstice is difficult to determine. The group agency does not translate to the presentation of the works outside of the region as is shown in the work Jonas Staal presented in Utrecht at Basis Aktuele Kunst in 2012. Instead, the works have been re-appropriated to fit within Staal’s concept of a ‘stateless state’. Bourriaud’s theory on relational aesthetics along with Ernesto Laclau’s description of emancipatory dimensions allow for a discussion on the public’s involvement in the creation of the ‘self’ in relation to the ‘other’. Michael Billig’s concepts on nationalism create an interdisciplinary approach in this thesis and show that this legitimization is partly achieved through the use of the language of banal nationalism.Show less
This thesis focuses on vernacular photographs that have been altered by artists stitching various forms of embroidery directly into the photographic paper, creating an interplay of thread, paper,...Show moreThis thesis focuses on vernacular photographs that have been altered by artists stitching various forms of embroidery directly into the photographic paper, creating an interplay of thread, paper, and image. The combination of these opposing traits into a single work subverts the viewer’s assumptions about both mediums, and constitutes a specific spectator experience. I utilise theories from film, photography, painting, and digital media that deal with materiality and embodiment in order to examine what is at work in an embodied spectator experience with specific works from four artists using varied approaches. My hope is to provide insight into potential avenues and outcomes for embodiment with both these objects in particular and embroidered photographs more broadly.Show less
When looking at the photobook as medium, it becomes apparent that the photobook has mostly been discussed as a presentation and storage tool but not as a medium of its own. Approaching the...Show moreWhen looking at the photobook as medium, it becomes apparent that the photobook has mostly been discussed as a presentation and storage tool but not as a medium of its own. Approaching the photobook as a medium from a historical perspective, it is interesting that the photobook, when discussed in an academic framework, has been theorized in matter of style and substance, looking at the evolution of the design and content of the photobook, but not in audience experience. At first glance, walking as a physical act and the reader-like walking through a photobook share the superficial characteristic of the possibility of freedom, as both the chosen path through the photobook and through walking is steered by the reader-spectator’s unique personality and life experience, which is not completely controlled by the author-artist and as such can have an unpredictable outcome. In this thesis, I aim to substantiate this claim. The reader-spectator’s hand turning the photobook’s pages are reminiscent of the wanderer’s feet exploring a path. To underline this argument, the act of walking is interpreted as metaphor. Where in an installation or exhibition space the spectator approached the artworks literally through their feet, now the reader-spectator approaches the photobook with their hands. In approaching the reader-spectator experience from this perspective, this research becomes also an investigation of the medium of the photobook.Show less