People’s physical appearances and beauty ‘from the outside’ have been part of a variety of cultural discourses for a long time in history. Though, in more recent times, human bodies have...Show morePeople’s physical appearances and beauty ‘from the outside’ have been part of a variety of cultural discourses for a long time in history. Though, in more recent times, human bodies have increasingly fell subject to the democratization of social norms and values, and as a result the body has become a reflection of symbolic meanings (Baghel et al., 2014). In culturally-diverse India, the image of beauty has been changing continuously but it is argued that one perspective on Indian physical beauty has remained quite stable (or at least appears to exist in contemporary India): the aspiration of having lighter skin colors (Kumar, 2002; Glenn, 2008). Even though many researchers recognized that racial categorizations based on skin colors have been reduced in different parts of the world, there still appears to be a correlation between beauty, skin color and social identity among some people in the Indian society today (Glenn, 2008). In examining to what extent skin lightening practices and aspirations have shifted from India to the Netherlands in a transnational context, the goal is to find out the perceived sense of racial consciousness of first-generation Indian migrants living in diaspora in the Netherlands. Grounded in the theories of Social Constructivism by Berger and Luckmann and Racial Identity theory by Helms, this thesis concludes that 1. Migration to the Netherlands has not changed the racial awareness of first-generation Indian migrants consciously 2. Skin color does play a role - though marginal - in migrant’s Indian intracultural environment in terms of marriages, but it is not significant in their Dutch intercultural environment. 3. Most of the first-generation Indian migrants living in the Netherlands do not use fairness creams, and if they do, it is for medical reasons rather than to match cultural and aspirational expectations.Show less
